Google Analytics has been deemed illegal by the EU DPA. Undicat is a British company, operated fully on European infrastructure.

Ad campaigns

Suppose you want to collect data for digital campaigns, ad clicks, campaigns on social media, or even newsletter/email campaigns. In that case, you can achieve this in Undicat by using UTM parameters.

We include UTMs on our dashboard because many referrers remove referral data (called “dark social”). If you need help creating a UTM, we’ve got a UTM builder (this works with Undicat and any other software that can read a UTM).

You can learn more about UTMs in our blog post on this subject.