Google Analytics has been deemed illegal by the EU DPA. Undicat is a British company, operated fully on European infrastructure.

Tracking for e-commerce

Undicat offers specialised tracking for e-commerce websites.

Purchases

We offer support for purchse events.

TODO!!!

// Product (string), Unique identifier used internally
// Meta (JSON), a configuration meta data - the price is reserved to send floats as the price - in your own currency.
undicat.purchase('product', { price: 1.9, color: 'red' })

Configurations

You can track each time the product configuration changes - eg.: the potential customer the "blue" ribbon instead the red "one".

You can view a detailed report in Undicat Dashboard about the most successful configurations, conversion rates per a specific configuration.

Useful to set the default configuration of the product or just to know which is the least successful configuration, based on the purchase rates.

This information may also indicate issues in the UX of your site; eg.: configurations with low tries but with huge checkout rates are a good indicator that the configuration is not visible enough.

// Product (string), Unique identifier used internally
// Meta (JSON), a configuration meta data - do not set the price field here
undicat.configure('product', { color: 'blue' })